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Intel Chips to Power Nissan Vehicle ‘Infotainment’

Intel processors will soon be powering the “infotainment” systems in new Nissan Motor vehicles, the chip company said, continuing its efforts to broaden beyond its core PC market.

Intel’s Atom processor - which is used in the low-end laptops known as netbooks and is starting to appear in some smartphones - will appear in certain Nissan vehicles starting in 2013, the Silicon Valley company said. The chips, which are optimized for the auto market, will power the infotainment system, providing drivers and passengers with features such as traffic information and navigation, as well as movies.

“This is really the starting point of us becoming a significant player in the automotive market,” said Ton Steenman, vice president of Intel’s intelligent-systems group. “It’s clear the car is becoming the next big connected mobile device.”


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